Name That Neon - Fail?

Well, it seems that my newest feature launch has returned to the ground with a mordant thud. And to that, I say: Aw c'mon, it's easy! Where in all of Belltown are you likely to see a Bat Man logo? If that's not enough, here's another clue: name a store that looks like it would be fun to go into and look around, but isn't. Lord almighty, it soooo isn't. Think 3rd Avenue. Bueller..? Bueller..?

Here it is again: