I've never heard of this guy, but I'm told that he's a big-time Jewish Reggae guy. Jewish Reggae? Is that even a thing? Do you sing about Jah AND becoming a doctor? Honestly, is that really a thing? It's like Catholic bongo music or Muslim mazurkas. Those aren't things! Well, I'm pretty sure he's not terrible; he garnered top Reggae honors from Billboard in 2006. He's also some kind of spokesman for Kenneth Cole. OK, good, but what does that have to do with music? Nothing. But most pop music (Jewish Reggae is still pop music) also has very little to do with music. So there.
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