Name That Neon!

OK, thanks to the guy who guessed last week's neon. I expect him to achieve great things. In case you're interested, the answer was Xanadu. What other shop in Belltown would be so blatantly pro-Bat Man? This week's selection is also pretty easy. Here it is:

Your clue: think 2nd Avenue; think Etsy/crafts triumvirate. That's all you get! Now start guessing!